The unprecedented rise of AI has the potential to fundamentally revolutionize the way companies go about marketing their brand, products and services. The development of generative AI, large language models and multimodal learning models has allowed marketers to improve the way they ideate, create and deliver content and customer experiences.
Watch this episode of AI Academy to learn how your organization can harness the power of generative AI to help your marketing teams get the right message in front of the right person, at the right time. After you’ve watched the episode, check out our guidebook for tips on how to start putting what you learned into practice.
AI Academy home
- How generative AI can help CMOs lead their teams in identifying marketing needs and challenges
- How AI can help you turn plain, abundant data into extraordinary insights and compelling outputs
- How generative AI can help you produce marketing content that moves the needle and delivers exceptional experiences for customers
Rethink marketing with generative AI. What if generative AI could shift customer perspectives by transforming mundane, predictable experiences into delightful, human-centered interactions—all while driving business value?
Learn about the history of generative AI and what it means to the modern enterprise.
Hear the different approaches to applying generative AI—and how an AI platform that’s targeted for your use cases can jumpstart business value.
Every conversation starts with generative AI, but ends with data. Why? Because there is no AI without data. Generative AI is changing the way we think about data.
Learn about a new class of flexible, reusable AI models that can unlock new revenue, reduce costs and increase productivity. Then use our guidebook to dive deeper.
Explore issues like AI hallucination, bias and risk, and learn how applying AI ethics and governance builds trust. Then put theory into practice with our guidebook.
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